The problem here is the last part you said about "what you WANT to do". We need to figure out how to increase the "want" for cowboy action among younger people.
I am easily the youngest guy in my local club, but I might be outside of the normal mold since I have a larger income than most of my peers and I am considered the "gun guy" among my gun friends. I just live for the world of guns.
My local club puts on all kinds of matches from Cowboy Action, Icore, USPSA, plate challenge, IDPA and many more. Cowboy Action has the most expensive barrier to entry out of all of them and i