Porn
Many many years ago I was in the magazine business. And of course most of my best sellers were of the girly variety.
There used to be, and for all I know still is, a magazine called Oui.
One of my convenience store owners, when I would be checking the magazines into the store, he would read off the title and I would count how many I had in the box and we had to agree that the sheet and the box had the same amount.
And he would never pronounce that one correctly. There was another one called Chic and he insisted on calling it chick, but that one he always said was not WE, but was OWE YOU ONE.
Ahh, memories.