Sedalia Dave Posted June 27, 2019 Share Posted June 27, 2019 Received this Today Jun 26 at 1:57 PM Dear NRA Instructor, As many of you may know, we have been evaluating if our investment in NRATV is generating the benefits needed. This consideration included the return on investment and the cost and the direction of the content. Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment. So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy. We are no longer airing “live TV” programming. Whether and when we return to “live” programming is a subject of ongoing analysis. The NRA will continue and improve our service on social media channels and our flagship website, www.nra.org – your trusted resource of information. Our many web sites will continue to showcase new and archived videos, as we reorganize much of this information in a way that better serves our key audiences. What necessitated the change now is our conclusion that our longtime advertising firm and website vendor failed to deliver upon many contractual obligations it made to our Association. The NRA will always hold our vendors to high standards and ask that they maximize their value to the Association. No exceptions. Looking ahead, you can expect great things from your NRA. We will energize our messaging strategy, become more cost efficient, and promote the NRA’s singular focus like never before. Simply put, our messaging strategy will advance the NRA’s core mission: to serve our members and fight for our Second Amendment. – Wayne Link to comment
Sedalia Dave Posted June 27, 2019 Author Share Posted June 27, 2019 23 minutes ago, Tell Sackett SASS 18436 said: Not good ! If the benefits don't outweigh the costs it should go. Link to comment
Rooster Cognizant Posted June 27, 2019 Share Posted June 27, 2019 Loesch and Noir were both employed and paid by Ackerman McQueen. With all the lawsuits and countersuits between the two parties, I'm not surprised this was re-evaluated. The buck stops at LaPierre; it's nice this letter says the NRA is now saying they are making changes to better contain costs and to focus more on their goal of defending the second amendment. Would any of this have come about if there wasn't an attempted coup? All of the issues and problems arose under LaPierre's watch. Link to comment
Tell Sackett SASS 18436 Posted June 28, 2019 Share Posted June 28, 2019 Maybe if Wayne bought fewer fancy suits and didn't try to get rich there would be more $ for the TV. I LIKED NRA TV. A lot of sense talked there. And now it's gone? Link to comment
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